Tag Archives : marketing strategy

A newly launched startup company, GoldRun, has now shaken the world of marketing to its very roots as it has launched an all new marketing strategy using the cutting edge augmented reality (AR) technology, to ensure that the brands get as much exposure as possible and the consumers can have an enhanced shopping experience. GoldRun, that was launched [...]

AOL is reinventing itself and asserting its individuality in every possible way. First came the news of AOL becoming independent internet entity and the makeover began with redesigning of logo. Now the next revelation is that AOL will go lowercase and become ‘aol.’, pronounced as ‘aol dot’, so it won’t be an acronym anymore but will leave [...]

The official news on the roadmap of 2009 for Android were published, and they contradict the initial buzz: the mobile operating system not only got 2, but three updatings up to 2010, each one with a more eccentric dessert name of than the previous. After the version Cupcake, arrived the Donut version. And finally, the Eclair version and, the next [...]

Technorati is known as a blog-ranking online machinery. It is what is known best as – a surveyor of the entire forest, noticing which of the trees are the most stalwart. ‘CEO Richard Jalichandra has done an impressive job building a vertical content network and advertising network.’ Traffic is said to be around 3 million unique hits a month. However, [...]

Competitive intelligence, also called competitor analysis, is a process where information is collected, studied, evaluated, and eventually used for purposes of modern-day marketing planning for a product, service, or company. It is a vital component of marketing planning that is meant to determine the risks and opportunities in marketing. By knowing [...]

With recession around the corner, many marketers are having a tough time convincing the consumers to spend like before. Retailing sector shows a grim picture and so is the overall scenario with increase in the number of pink slip handouts. What’s the common way to beat the recession? Cut down on the marketing expenditure, Cut costs in new product [...]

Apple made history by launching iPhone 3G which was long awaited. Apple captured the European markets, US markets and witnessed a great beginning worldwide. India seems to be way behind the league, and a subsequent disappointment has set in at last. India, was never the priority market for Apple and hence, the company chose to ship only 100,000 phones [...]

Companies and their marketing firms can now use new brain scan technology to study ad response and buying trends of potential customers to improve their marketing strategy. California based research firms Neilson and NeuroFocus have already launched this service in Japan. Marketing researchers have studied the impact of advertising on masses in the [...]