Tag Archives : marketing

Communication is the key for effective marketing. Branded content has been adapted wholeheartedly by the fashion industry over the last year. With the growing acceptance of online retail by luxury fashion brands the television retailers have also started redesigning their marketing strategies. HSN is leading this change in approach and adapting an innovative [...]

Marketing and innovation at times simply turn into a gimmick. But some times products or packaging which is just meant to be a gimmick is well appreciated by the buying public and the gimmick soon turns into a trend. Drinking beer in itself is pretty boring. What you do with it makes it interesting. Tuned Pale Ale has come out with a beer that gives [...]

Japan is world leader in innovations and it is known that vending machines in Japan do talk and instruct. Japanese brand Dydo developed talking vending machines way back in 2000 and has been trying to innovate the speech part. It has been developing local versions for different regions over time. The latest new version in Okinawa talks in regional dialect [...]

McDonald’s talks with Facebook to explore the use of geolocation as a marketing tool. As in Foursquare, a geolocation tool that is being prepared to allow Facebook users to inform other participants of the social network where he or she is at the time. In Foursquare, the user makes the “check in” when it comes to a place like a cafe [...]

Art, antiques, pottery, glasses, jewellery, DVDs, cellphones and so on. Ebay offers innumerable products at unbelievable prices. Moving towards fashion, its new offering is a section where a number of high street clothing brands and retailers can sell directly. Ebay has decided to launch this section in a big way. Their advertising agency, BBH has [...]

Oprah may be deemed as success personified. Her phenomenon is huge. Everything about her comes in superlative proportions: her earnings, hairdo wealth, mansions, gift of gab, heart, TV show, magazine, body mass index, global influence, etc. ‘She moves entire industries. Twitter’s traffic surged 43% after she tweeted for the first time. A recommendation [...]

Advertising is all about catching eye-balls and putting message across and GAP Vancouver has transformed its tagline message into an amazing stunt, that too overnight (see link below for video). Designer brand GAP’s tagline goes “Shopping turned on its head”, so GAP Vancouver literally turned everything inside the showroom and outside it upside [...]

Affiliate marketing might sound as some complex strategy to sell products and to promote once own stuff, but when you actually look into what it exactly means then you will understand that we are all already neck deep into this innovative plan that has taken the cyber world by a storm. Affiliate marketing is nothing more than an individual or a company [...]

Nokia wants to promote its new X6 phone and new music content sharing features and Rihanna is ready to launch her new R rated album. So it is a partnership deal between Nokia, Rihanna and Universal Music Group International. Rihanna music will go across to her fans on the new Nokia X6 phone which has awesome music features. Rihanna exclusive concert [...]

The in “real time” Web is one of the strongest trends in the Internet. Twitter personifies the term: a Twitter conversation in real time and polls show the results in real time that are going on right now. The Facebook is increasingly adopting tools to enable real-time interaction among its users. Search engines like Collecta scan the internet for [...]