Affiliate marketing might sound as some complex strategy to sell products and to promote once own stuff, but when you actually look into what it exactly means then you will understand that we are all already neck deep into this innovative plan that has taken the cyber world by a storm. Affiliate marketing is nothing [...]

Nokia wants to promote its new X6 phone and new music content sharing features and Rihanna is ready to launch her new R rated album. So it is a partnership deal between Nokia, Rihanna and Universal Music Group International. Rihanna music will go across to her fans on the new Nokia X6 phone which has [...]

The in “real time” Web is one of the strongest trends in the Internet. Twitter personifies the term: a Twitter conversation in real time and polls show the results in real time that are going on right now. The Facebook is increasingly adopting tools to enable real-time interaction among its users. Search engines like Collecta [...]

Coca-Cola is investing in more interactive marketing: one addressed to Facebook users and in one game.
Applications of Facebook are same as those developed for the iPhone. Most of them you install for curiosity, a plays little and later it never again uses. This one from Coca Cola Zero seems to have a different destiny.
The software [...]

Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which [...]

Some writers think that traditional publishing is the best way to validate authors. On the other hand, there are some who believe that prestige and reputation, more than resources and machinery, have put traditional publishing houses on the top rung of the publishing business hierarchy. 
What is generally perceived as the alternative to traditional publishing is [...]

There has been a report that more and more youngsters and youths claim to be non religious. According to a survey done by the Institute for Study of Secularism at Trinity College, a majority of the individuals who fell in this non believer category was from 18-34 years of age.
Marketing experts are of believe that [...]

According to Webopedia, Enterprise Resource Planning or ERP is a business management system that incorporates into a cohesive whole all the components of the business endeavor such as planning, manufacturing, sales, and marketing. This business management system helps business managers in such stages as inventory, order, audit, billing, customer service, finance, and human resources. In [...]

Competitive intelligence, also called competitor analysis, is a process where information is collected, studied, evaluated, and eventually used for purposes of modern-day marketing planning for a product, service, or company. It is a vital component of marketing planning that is meant to determine the risks and opportunities in marketing. By knowing the market environment of [...]

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue.
Producers, manufacturers, and marketers have the responsibility [...]