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	<title>Trends Updates &#187; Mattel</title>
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		<title>Puppy Tweets: A Dog that Tweets!</title>
		<link>http://trendsupdates.com/puppy-tweets-a-dog-that-tweets/</link>
		<comments>http://trendsupdates.com/puppy-tweets-a-dog-that-tweets/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 08:18:37 +0000</pubDate>
		<dc:creator>Carlos</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Internet and New Media]]></category>
		<category><![CDATA[dog tweets]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[puppy tweets]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[If you want to take your Twittering habits to the extreme, you have the option of forcing your dog to wear this Twitter belt as well. Open a Twitter account for your dog, and make it wear this belt, and every physical movement of the dog would be tweeted on the Twitter. It is a [...]]]></description>
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		<title>Business as Usual after Product Safety Lapses</title>
		<link>http://trendsupdates.com/business-as-usual-after-product-safety-lapses/</link>
		<comments>http://trendsupdates.com/business-as-usual-after-product-safety-lapses/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 15:00:03 +0000</pubDate>
		<dc:creator>GSerrano</dc:creator>
				<category><![CDATA[Critic]]></category>
		<category><![CDATA[Society &amp; Culture]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[China toy manufacturing]]></category>
		<category><![CDATA[consumer confidence]]></category>
		<category><![CDATA[consumer welfare]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[Johnson &amp; Johnson]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[product recall]]></category>
		<category><![CDATA[product safety]]></category>
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		<category><![CDATA[technological failure]]></category>
		<category><![CDATA[Tylenol]]></category>
		<category><![CDATA[Tylenol poisoning]]></category>

		<guid isPermaLink="false">http://trendsupdates.com/?p=11971</guid>
		<description><![CDATA[Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson &#38; Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication methods. Johnson &#38; Johnson recalled and [...]]]></description>
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		<title>Life-Size Barbie Dolls Strut Their Stuff On New York Ramps</title>
		<link>http://trendsupdates.com/life-size-barbie-dolls-strut-their-stuff-on-new-york-ramps/</link>
		<comments>http://trendsupdates.com/life-size-barbie-dolls-strut-their-stuff-on-new-york-ramps/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 18:13:26 +0000</pubDate>
		<dc:creator>Preeti</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[fashion week]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[toy]]></category>

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		<description><![CDATA[It was an unlikely theme for a collection showcased at the prestigious semi-annual Fashion Week held recently in New York. After all, what was Barbie doing there? Haven’t the older girls dumped Barbie for more edgy dolls such as MGA Entertainment&#8217;s Bratz range or for video games and electronic toys? But Mattel, the world&#8217;s largest [...]]]></description>
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