Tag Archives : media hype

The word unfriend recently garnered the Oxford University Press’ Word of the Year recognition. Adrian Chen of Gawker realized that ‘the Word of the Year is a huge scam.’ He says that the past four winners are ‘all just hacky trend pieces from that year, in lexicographic form.’ To recall, the past four winners for Word of the Year are [...]

A new 47-million year old lemur-like female primate fossil, touted to be our oldest ancestor, is really not the missing link in our ancient evolutionary biographies but the mere result of speculations of overeager scientists and excited spinmeisters. ‘Ida,’ as the fossil has been christened, is not even a close relative of monkeys and apes that [...]

Marketing ‘noise’ is any marketing communications strategy that can get the attention of the target market to the product or service being marketed or sold. Ordinarily, there are tried and true strategies to create this attention-getting ‘noise.’ Advertising (tri-media campaign of print, radio, and television ads), promotional activities, PR/public [...]