For all those who love the classic cars, have a sense of history and simply adore the Mercedes-Benz SLS AMG Supercar, this is probably the most electrifying of all electric cars on the planet. Mercedes-Benz has finally made it official that it will be making an electric version of the original supercar that stole the show and the latest green and eco-friendly version of the SLS AMG will not just sport an electric drive but will match the petrol version’s performance torque for torque!

The AWD car will have separate transmissions for both axles and electric motors at each wheel, which will end up giving the car a combined output of 526 horsepower enabling it to get from o to 60 mph in mere 4 seconds! All this the moment you plug in your key and start the engine; making the electric version of the SLS AMG a supercar indeed. Just like its predecessor in the gasoline format, the Gullwing doors and the light-body along with great aerodynamics ensure both efficiency and style combined.

The SLS electric version’s motors will be fueled by a 400-volt liquid cooled, high-voltage lithium-ion battery pack delivering 40 Ah of current and while its range is still undisclosed it will surely be a ride that is going to be a lot quieter than the V-8 version, making your life a lot more peaceful. While the Tesla Motors could have a part to play when it comes to the EV components, the day it hits the stores will be a day many will be excited… including us, of course!

Via: Gas2

Mercedes-Benz USA is launching new campaign for its new 2010 E-Class model car which costs around $48,000. Well, it is difficult to sell cars during the times of recession, so Mercedes-Benz is investing some $75 million on a campaign which will project the new technology as the unique selling point. The new campaign will purely target the reason and rationality of buying modern car with best technology and not the vintage ones.

The TV spots and print ads by creative agency Merkley + Partners will highlight new added trendy features such as dashboard device that monitors driver’s alertness, automatic breaking system, lane-keeping assist, blind spot merger and other modern life saving technologies that have been incorporated in the new car.

The TV spots went on Air today and print ads will hit markets in August issues of Lifestyle, sports and travel magazines. Apart from these online and mobile marketing campaigns will be undertaken too. After all it’s a modern car so marketing has to break new grounds too. Moreover selling high end branded luxury car in recession times is a big challenge in itself.

Via Adweek

Hugh Hefner, the Playboy founder is selling his pair of ultra-luxurious Mercedes Benz 600 Pullman limousines, the 1969 and 1979 models. The sale is being organized by a collector in New Zealand. The 21-ft. long limos were manufactured by the Mercedes factory in Stuttgart with a limited number of 140.

The 600 Pullman with rare 6 door configuration is last of the hand-built Mercedes models. Some of the famous personalities like the Pope, Coco Chanel, John Lennon, Jack Nicholson, Aristotle Onassis, Elvis Presley and others preferred for their mode of transport.At the center door, both the cars are painted black and feature forward facing seats. Besides, they also have other similar features.

Both have a hydraulically operated reclining seat and curtains at the rear compartment. In addition to tinted glass, tons of chrome and wood paneling, there is a soundproof glass center division with an intercom system, which is used for communicating with the chauffer. The only difference between the two limos is that the 1969 model is finished in black leather and features a refrigerated bar cabinet. On the other hand, the 1971 model has red leather and a built in television. However, both the luxurious cars are offered at a price of $165,000.

Via: Luxist

Daimler has unveiled what is being touted as one of the most luxurious and vintage looking super vehicles of our times. The F-CELL Roadster draws inspiration from Mercedes Benz patent motor car and hence throws you back to the days of wars and guns. The F-CELL is an amazing car that reaches speed of up to 15mph and also has an operating range of 217 miles.

The design is absolutely brilliant and the car being a hybrid one, it sure would be easy to toggle between two different kinds of energies or even concepts. That way, this car stands out. I actually appreciate the design more than anything else.

It is not everyday that you would come across an original Mercedes Benz on the street, though people wouldn’t know that it’s a hybrid car called F-CELL! In my opinion, vintage designs have an aura of luxury and decadence around them which modern designs do not offer. Hence, antique designs with modern technology offer all the mystery one needs in a luxurious product.

Here is the best and most extravagant way to show your love or affection to the ones that are near and dear to you. All you need to do is visit an authorized Mercedes-Benz dealer or sales partner and choose from the long list of gifts made for men, women and children. If you are wondering what you could buy for that little boy or girl you have taken a liking for, you could choose between Formula 1 caps, Bobby-Bob sledge, bikes, Bobby Benz SLK AMG, and a host of other cool stuff.

If it is a woman you are planning to buy something, worry not. We men know how difficult it is buy something for the fairer sex. Hence, you could choose between gift coupons, hooded sweatshirts, woolies, and many other things. Men could be bought dress shirts, Comfort Edition mountain bikes and why not a Formula One cap, while we are at it?

Looks like the well heeled will have a great time shopping at Mercedes-Benz stores shopping for not cars, but great and adorable gifts from the house of Mercedes-Benz. The company knows how to build their PR, oh yeah.

Via: EMercedesBenz

Recession days seem to be encouraging to spend even the little money that is left in their accounts in a desperate attempt to feel good. If the people have begun to spend their last pennies, the retailers have begun to put up ware that they don’t even intend to sell, but try to lure customers with fancy gimmicks. Perhaps this is a sort of denial in which the retailer and the consumer don’t want to accept that both are headed towards bankruptcy.

Well, this long intro is to announce the Mercedes-Benz SL600 series, which is parked at the Sogi department store in Osaka. What is strange about a luxury car outside a high-end store? Well, the classy car is studded with Swarovski crystals and perhaps, this particular car has to be the one with the most number of crystals and weigh more than it’s original weight. 300,000 crystals turn the car into a shiny attention grabbing eye-candy.

The car is estimated to cost around $403,000 and is not even going to be sold. This proves yet another fact that humans tend to be in a state of denial at times like these, in crises, and continue to ignore reality and gloss over something shiny, with pun intended.

Via: YahooNews