According to the mobile marketing firm, Brand in Hand which handles global clients like P&G, General Mills, American Express and other big global players, is of the opinion that females who use smartphones likes iPhones are more likely to overlook mobile advertising.
Over the 60 trial campaigns that have been analyzed, it was seen that female [...]

Kyte has gone a step ahead from uploading mobile content on to website by creating a branded video player. Now Kyte has come up with a complete mobile websites for bands and brands like Lady Gaga and others. In short mobile video channels are now mini websites.
Mobile Kyte video player is more net-savvy mobile website in [...]