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	<title>Trends Updates &#187; mud</title>
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		<title>FedEx ‘Mud’ on the Billboard</title>
		<link>http://trendsupdates.com/fedex-%e2%80%98mud%e2%80%99-on-the-billboard/</link>
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		<pubDate>Thu, 18 Jun 2009 22:45:49 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[Courier]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[mud]]></category>
		<category><![CDATA[print ads]]></category>
		<category><![CDATA[rainy season]]></category>

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		<description><![CDATA[FedEx has painted the billboard with ‘Mud’. Well ‘Mud’ is FedEx’s rainy season campaign but it has literally splashed fake mud on the billboard to make its concept come alive. Well the message is clear that FedEx delivers in spite of rain, mud and other problems. It gives priority to the parcel and it keeps [...]]]></description>
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