Posted by Mariza on November 30, 2009 ·
HP launched its new Photosmart Premium with TouchSmart Web Printer sometime in September with usual TV, print and online campaign but now it is following it up with huge campaign targeting movie audiences. Right from kiosks in movie lobbies to screening of spots HP is using all available space to make an imprint on minds of people who frequent multiplexes. [...]
Posted by MB on March 17, 2009 ·
The distributors in the land of Bollywood, India have been demanding the multiplexes to share half of the box office revenues regardless of the film star casts and the budget. Producers and the distributors in the Bollywood have joined hands to put forward their demand in this long term dispute of revenue sharing with multiplexes. Big names like Mahesh [...]