Tag Archives : nike

Science fiction allows your imagination a free reign and occasionally it inspires the creation of real products. Nike has taken up the idea of Mag high top sneakers worn by Michael J Fox in Back to the Future II. There were hints about this development in the press and things were not very clear even after a mysterious press event that just took place [...]

The global nonprofit organization ICANN that is the principal authority on the dispersal of Internet domain names has now announced that it will be offering luxury brands and other verticals their own brand specific domain extensions. As per this new initiative, ICANN will now bolster the chances of brands across the globe to make their mark on the [...]

Climate change has become a crucial issue and the negative impact of the heavy industry on the climate and environment keeps getting highlighted. In this charged atmosphere all the big companies and brands like to propagate the fact that they are environmentally responsible and are doing their bit in reducing the negative impact of their business on [...]

One of the coolest applications available in Apple Apps Store, which is the Nike+ GPS app has now been given a crucial update by Nike, where in the users will now be able to compete with their friends. The update is quite similar to the childhood game of ‘tag you’re it’, the only difference being that, in the app there is no physical tagging. [...]

The world renowned and perhaps one of the foremost faces on the Internet, the Old Spice Man has finally received the due recognition for his outstanding role in Old Spice commercials, as Isaiah Mustafa has now been bestowed with an Emmy Award as the Best Commercial of the Year. This incredible commercial line for Old Spice, titled, “The Man Your Man [...]

The fever of the 2010 FIFA World Cup is at its all time high, and with just 100 days left for the first match of one of the most cherished sporting events in the world, the entire world is gearing up to dwell themselves in the colors and humiliations of soccer. One of the primary sponsors of the soccer teams, Nike Inc. has decided to ‘Go Green’ [...]

If you like cars and sports, you would also be quite familiar with Aston Martins and Nike Hyperdunks. You would also be familiar with Kobe Bryant and all the glamour associated with the 3 big names. Nike has thus released the Kobe Bryant Aston Martin Hyperdunks which look absolutely cool. The sneakers come with a chrome and metallic finish and a red [...]

He may be the most beleaguered entity over the past few days, but he is also the ‘buzziest billion-dollar brand of the week.’ He even surpasses Obama who is buried deep in his healthcare, war, and climate woes (but then again Obama does not model for any commercial product or service for corporate America). Yes, with mistress #6 having just surfaced [...]

Celebrities and transgressions are not alien to each other. ‘Plenty of celebrities have admitted to extramarital affairs. But the fascination with Tiger Woods’ “transgressions” has been especially intense.’ It is not simply about adultery this time. Tiger’s fall from grace, already an irresistible public drama, is a melodrama of American [...]

  Tiger Woods need not worry about the fall of his business empire. His commercial sponsors have already come out to say that they will not abandon him despite the sex scandal he is embroiled in right now. His extremely lucrative golf career has earned him ‘a cumulative $1 billion from prize money and off-the-course deals.’ His net worth, [...]