Coke’s latest campaign is targeting US Hispanics in their ad campaign to be aired on TV, radio, mobile, digital, out-of-home and in print. Everywhere Coke will tell them to ‘Unleash your dreams’ toeing the original theme of the company which is ‘Open Happiness’.
The campaign is designed by Ogilvy & Mather. It has tried to feel [...]

 
Ogilvy and Mather has become the first ad agency both in US and Europe to appoint an Asian ad man as its worldwide creative director. Tham Khai Meng from Singapore is being promoted from the post of regional creative director (Asia-Pacific) to the top position of this renowned agency at New York.
This appointed has come [...]