Tag Archives : online advertising

The Internet advertising phenomenon that just a while ago seemed to be quite inconsequential has now proven to be one of the most lucrative advertising platforms in the world. As per a recent report published by the Internet Advertising Bureau, online advertising for the year 2010 earned as much as a whopping $26 billion and has now finally surpassed [...]

One of the foremost names in online security checks, NuCaptcha, is has now announced its intentions of bringing the world of online security and online advertising closer together with the launch of an all new self-serving platform for brand managers and publishers. With this new tool, NuCaptcha envisions to provide the publishers with additional [...]

One of the foremost names in online advertising, Glam Media Inc. has now reportedly acquired BBS Media, a Canada based advertising company for an amount that is said to be between $10 million to $20 million, with an aim of expanding its services in to the international markets. As per the acquisition deal, Glam Media will now be providing online advertising [...]

One of the biggest and foremost social networks on the web, Facebook is currently hosting more than 600 million user profiles and all that amount of networking has been offered completely free of cost to the users. So, how does Facebook generate revenue and profits? The answer to this question is quite simple, Facebook runs a vast online advertising [...]

Here’s some news. Apparently, Adwords, the multi-billion dollar platform through which billions of searches and made and websites visited, is dying. If you are wondering how, here’s the analysis. In recent times, Google has integrated many changes into its search system. It has included places and reviews in to many of its organic search [...]

Google Inc. is one corporate entity that, seems to spread its wings and reach out to every vertical of the corporate sector and then capitalize on a single point of, ‘advertising’. Since the acquisition of the travel search engine ITA by Google, the Internet search behemoth has now finally entered in to the travel business, that before the acquisition [...]

One of the biggest online video sharing service, YouTube has announced its plans to introduce an all new feature, where in the users will be able to skip the advertisements that are played before the videos. This all new service would not only enhance the user experience, but will also in no manner will affect the advertisers, as YouTube will not be [...]

Almost every website on the Internet has a primary means of revenue generation and that is by placing advertisements on the sites and serving them to the users. These online advertisements are shown to the users based on a variety of factors including geographic locations, online trends etc. Now, a start up company called, Better Advertising has developed [...]

The changes implemented by Facebook to export its resources at different sites of social networks can enhance the company’s advertising operations, and create increasing threat to the giants who rule on online advertising. Facebook, with over 400 million registered users, is the largest site in the United States by the criterion of page views, [...]

To make it much easier for the advertisers to keep a track of all the search terms of their keywords, that led to conversions, the search giant, Google has now introduced an all new feature to the Google AdWords. This feature called, AdWords Search Funnels allows the advertisers to see all the keywords matching theirs, that led to conversions, instead [...]