Posted by Mariza on November 23, 2008 ·
Pepsi’s logo has been tweaked again. It seems this is an attempt to be more smiley than before and take the brand to a new height. Some makeovers are good and they work. Logo defines consistency and credibility of a brand. Is it a wise move to change the brand logo?
Pepsi always aspires to race ahead of Coca-cola. Both giants of soft drinks industry [...]