Designer Harc Lee has some innovative and cool ideas when it comes to saving the planet and making that small contribution towards a future that could eventually make a world’s difference. One of the simplest and most attractive ideas that he has come up with is to profess the usage of softdrink cans in a [...]

Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which [...]

Pepsi wants to be upbeat, wants to sell optimism along with its soft drink and is going all out to induce happiness with its happy slogans, tweaked smiley, new wordplay game and much more in the New Year too. There is nothing wrong in being happy and optimistic. But the mood of ad campaign is [...]

Pepsi’s logo has been tweaked again. It seems this is an attempt to be more smiley than before and take the brand to a new height. Some makeovers are good and they work. Logo defines consistency and credibility of a brand. Is it a wise move to change the brand logo?
Pepsi always aspires to race [...]

According to recent study released by Keller Fay Group, its Coca-Cola which tops the list of most talked about brands in America. The rival Pepsi is down to fourth place in this brand war which has been going on for years. This study is totally based on word-of-mouth. So if one links frequently used and [...]