Tag Archives : PepsiCo

Unraveling the massive reach of the social networking phenomenon in lives of billions of people across the globe, one of the most renowned names in food & beverages, PepsiCo has now unveiled a marvelous and stunning tool for getting your beverage, while you connect to the world. We are speaking of the all new Social Vending System, a cutting edge [...]

One of the foremost name in the beverage vertical, PepsiCo, has now announced the introduction of an all new packaging bottle, that not only looks stunning in design, but is also being hailed as the world’s first 100% ecofriendly plastic bottle, that though might give the appearance of the dreaded element called, Plastic, that has been one of principal [...]

Everyone knows by now how even magazines and newspapers have moving pictures in the gaming world. That’s completely normal and nothing interesting for the wizards but these magic-only concepts seem to be spilling over to the Muggle world more and more often. Now, even in the real world, seeing moving pictures in the magazine isn’t something very [...]

Well to sell fruit juices it is enough to promote good healthy eating habits. And that’s what Tropicana is banking on in its new campaign on the eve of National Fruit and Vegetable Month being held in June. The main call of the campaign is “Get your fruit on!” – meaning add Tropicana juice to the daily healthy intake. The online campaign includes [...]

It is a war between two sports energy drinks: Gatorade made by PepsiCo unit Stokely-Van Camp Inc. and Powerade Ion4 of Coca-Cola’s Energy Brands Inc. The bone of contention is some claim in product advertisement. Most ad wars are on the turf of claims but this one has gotten dirty in the form of a false-advertising lawsuit filed in the U.S. District [...]

The Soft drink giant has teamed up with Mumbai Indians for the upcoming IPL series. PepsiCo today announced that it bagged the sponsorship rights for the Mumbai Indians. PepsiCo also has the right to brand the uniforms of the cricketers of the team. It is also the official beverage provider for the team. In –stadia visibility and activation rights [...]

As you may have known by now, your orange juice traveled a long way before it got into your tall glass. The long attendant process translates to stages of carbon emission. For starters, the orange fruit was grown with the use of greenhouse gases-emitting nitrogen fertilizers. Does not sound too appetizing, does it? The processing of fruit into juice [...]