Tag Archives : P&G

Procter & Gamble has been facing some serious competition against the vale brands and private brands that has been eating into their market share over the past couple of months. To lure the customers back to the brand, especially in the detergent section, P&G plans to invest on the marketing in order to reap the benefits in the long run. The [...]

Package goods brands face great threat from the private labels. With the consumers spending lesser and lesser, the growth of the private labels can reach a dizzying high. Marketers are now concerned about their strategies and pricing tactics to prevent from further losing out in their market share to private labels. Marketers are of the view that it [...]