RockResorts and Vail Resorts Hospitality have joined hands to get rid of plastic water bottles. Plastic creates a lot of nuisance and since it is not biodegradable, it is environmentally harmful. However, most people still use plastic water bottles and that could be a major cause for concern.
“Water on the Rocks” is a new programme [...]

One of the biggest hazards that the planet faces today is plastic waste; of course, apart from the human race, that is! We not only are finding brand new ways of using plastic, but are also finding new and untouched parts of the planet to dispose them off. From the depths of the Pacific to [...]

There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and [...]

Studio Verissimo has unveiled furniture that is made of plastic spoons. The idea has been to dispose off pieces of plastic which otherwise takes millions of years to decompose. Since the discarded spoons can be used as pieces of furniture, there is no need to worry about either environmental hazards or a safe way to [...]

There is nothing as sensuous as the feel of frosty ice on one’s skin. But wearing ice cubes around the neck isn’t a very viable, so we bring the next best thing to you. Sweden-based jewelry artist Kumvana Gomani has come up with some refreshing jewelry made from filigreed shards of plastic. Believe it or [...]

Green responsibility and eco-consciousness is something that needs to extend a lot beyond a single day and that is exactly why we are bringing you the Mode Deluxe Recycler on the occasion of Earth Day. While the $200 price tag on the gadget might be a bit hard to get a pass in these recession [...]

Recession may not be best times to promote credits cards but world’s leading credit card brand, Visa, is all set to launch its new campaign on American Idol on Wednesday. The first two ads of the series, ‘Let’s go’ and ‘Aquarium’ will go on air followed by print campaign and online promotion will be [...]