Tag Archives : PR

In VOANews.com, Akiko Fujita reports from Tokyo that ‘the Toyota brand is an icon in Japan. Its global success is a source of national pride. So when the automaker announced plans to stop selling millions of its cars in the United States and Europe last month because of gas pedal defects, the Japanese were concerned. When the company expanded its [...]

The problem that Toyota is facing at the moment due to its massive three-part product recall because of computerized braking system that has caused consumer concern may be deeper than originally perceived. David Grant, correspondent for The Christian Science Monitor, sees a theme that runs through these consumer complaints, whether they be about the [...]

Hieroglyphics, the writing form of ancient Egyptians, came into full and widespread use in 3500 B.C.E. Before the use of papyrus, parchment sheets made from pressed stalks of the papyrus plant, ancient Egyptians carved their ‘writings’ on limestone flakes, pottery, and on stone tablets such as the Rosetta Stone (on public display at The British [...]

Marketing ‘noise’ is any marketing communications strategy that can get the attention of the target market to the product or service being marketed or sold. Ordinarily, there are tried and true strategies to create this attention-getting ‘noise.’ Advertising (tri-media campaign of print, radio, and television ads), promotional activities, PR/public [...]

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]

Twenty years after the oil spill disaster on March 24, 1989 that released 10.8 million gallons of oil into Alaska’s Prince William Sound, Exxon has spent more than $2 billion in massive clean-up campaigns. However, oil still remains and some wildlife habitats will still take a long time to recover. The Exxon Valdez incident is one of the worst [...]

‘The World-Renowned Nose’ is a satire on the psychology of the masses. The humorous piece talks about how one man who bears a distinct physical uniqueness experiences the peaks of fantastic achievement as well as depths of defeat and despair – all because of society’s view on his unique physical feature. Vaikom Muhammad Basheer, a giant of [...]

Public health crisis communication largely originates from concerned government health agencies since they are the authorities on the matter. However, the wider and quicker dissemination of crisis communication can only be done with the help of media machinery. Media companies through their media facilities such as newspapers, radio, and television [...]

Okay we understand that companies making HR/payroll mistakes are not a big deal. But in a move of bad judgment combined with lousy PR, Microsoft Inc. wrote to some of the 1,400 employees it laid off last month, stating that because of an administrative error it had paid them too much severance and now wanted the money returned. Microsoft Senior Vice [...]