FedEx has painted the billboard with ‘Mud’. Well ‘Mud’ is FedEx’s rainy season campaign but it has literally splashed fake mud on the billboard to make its concept come alive. Well the message is clear that FedEx delivers in spite of rain, mud and other problems. It gives priority to the parcel and it keeps [...]

Atkins Nutritionals has launched a new ad campaign for its once famous Atkins Diet. It seems online and print campaign is also an attempt to be “less clinical” and “more contemporary”. This also means the Atkins Diet is trying to make a ‘trendy’ comeback in the lives of diet conscious middle aged modern urban people.
The [...]