Three ads from the UNHCR, the UN Refugee Agency, and ACNUR send a message for and in behalf of the world’s refugees via visuals that are so heavily and beautifully photoshopped that one can no longer feel the ugliness of the raging social malaise upon which the public awareness campaign is based.
The advertising campaign asks [...]

FedEx has painted the billboard with ‘Mud’. Well ‘Mud’ is FedEx’s rainy season campaign but it has literally splashed fake mud on the billboard to make its concept come alive. Well the message is clear that FedEx delivers in spite of rain, mud and other problems. It gives priority to the parcel and it keeps [...]

Atkins Nutritionals has launched a new ad campaign for its once famous Atkins Diet. It seems online and print campaign is also an attempt to be “less clinical” and “more contemporary”. This also means the Atkins Diet is trying to make a ‘trendy’ comeback in the lives of diet conscious middle aged modern urban people.
The [...]