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		<title>MasterCard’s ‘Break In Your Jeans’ Campaign</title>
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		<pubDate>Wed, 01 Jul 2009 04:06:53 +0000</pubDate>
		<dc:creator>Mariza</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Best Finds of the Day]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Break in your jeans]]></category>
		<category><![CDATA[jeans]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[MasterCard]]></category>
		<category><![CDATA[Mc Cann Erickson]]></category>
		<category><![CDATA[prizes]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[travel packages]]></category>

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		<description><![CDATA[MasterCard is launching a huge marketing campaign that includes television spots, print, online and mobile campaign. They are gifting their lucky consumers with travel packages and a ‘perfect’ pair of jeans to break in during the travel. It is an intriguing campaign indeed during these difficult times of recession. But nevertheless it reminds one about [...]]]></description>
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