Tag Archives : Procter & Gamble

Most of us have seen numerous videos on YouTube in regards to the working environment presented at one of the biggest technology companies in the world, Google Inc., and have been mesmerized by the level of amenities and comforts offered by the company to its employees. Now, Universum, a leading consulting group that specializes in employer branding [...]

Foreign business investors are finding it still difficult to ever do business in China, in spite of the hope that it is China that will pull the world out of the recession. Foreign business isn’t exactly booming in China. “China accounts for less than 2% of the global sales of drugs giants such as Pfizer, AstraZeneca and Bayer.’ On the other [...]

Procter & Gamble, Singapore’s FAB laundry powder latest ad campaign has won Bronze Press award at Cannes International Advertising festival. It is an interesting campaign. The food and cloth have been blended together, emphasizing that there no need to be cautious while grabbing a bite. The tag line goes: “Makes stain look harmless”. It [...]