Tag Archives : product claims

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue. Producers, manufacturers, and marketers have [...]

It is a war between two sports energy drinks: Gatorade made by PepsiCo unit Stokely-Van Camp Inc. and Powerade Ion4 of Coca-Cola’s Energy Brands Inc. The bone of contention is some claim in product advertisement. Most ad wars are on the turf of claims but this one has gotten dirty in the form of a false-advertising lawsuit filed in the U.S. District [...]