Posts Tagged ‘product recall’

The Toyota Problem: Tragedy of a Stalwart

Wednesday, February 17, 2010 15:43 By GSerrano

In VOANews.com, Akiko Fujita reports from Tokyo that ‘the Toyota brand is an icon in Japan. Its global success is a source of national pride. So when the automaker announced plans to stop selling millions of its cars in the United States and Europe last month because of gas pedal defects, the Japanese were concerned. [...]

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Toyota: needing emergency PR that answers basic consumer questions gravely affecting company reputation

Wednesday, February 17, 2010 15:39 By GSerrano

The problem that Toyota is facing at the moment due to its massive three-part product recall because of computerized braking system that has caused consumer concern may be deeper than originally perceived.
David Grant, correspondent for The Christian Science Monitor, sees a theme that runs through these consumer complaints, whether they be about the ‘slipping floor [...]

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Truth in Advertising: When Lies Backfire

Tuesday, April 28, 2009 17:50 By GSerrano

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue.
Producers, manufacturers, and marketers have the responsibility [...]

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Business as Usual after Product Safety Lapses

Tuesday, April 7, 2009 9:00 By GSerrano

Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication methods.
Johnson & Johnson recalled and destroyed [...]

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The Role of Public Safety Agencies and Groups

Saturday, March 28, 2009 14:00 By GSerrano

On January 30, 2009, the United States FDA officials began a criminal investigation on the Georgia processing plant for peanut butter and peanut paste that proved to be contaminated and led to the salmonella food poisoning of hundreds of people. The manufacturing process and the plant itself were found to be unsanitary. The Peanut Corporation [...]

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The Role of Media in Crisis Communication

Saturday, March 28, 2009 13:18 By GSerrano

Public health crisis communication largely originates from concerned government health agencies since they are the authorities on the matter. However, the wider and quicker dissemination of crisis communication can only be done with the help of media machinery.
Media companies through their media facilities such as newspapers, radio, and television have the capability to announce the [...]

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Firestone 500 Tire: A Costly Case of Ignoring Corporate Accountability

Wednesday, March 25, 2009 21:46 By GSerrano

If Frank Serpico and Karen Silkwood have been considered heroic saviors whose stories merited film versions, many other whistleblowers have done their share in making consumer welfare and public accountability more conscious efforts and movement.
Thomas A. Robertson, Firestone Tire Director of Development, warned about the inferior quality of the 500 tire in 1972. Tecnically, the [...]

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