Tag Archives : promo

In Japan, Windows 7 launch came with a 777 yen Burger King 7-patty Whopper 7-day promo. The ‘satire’ seems to revolve around the multiple use of the number 7, obviously for some mnemonic intent. The Windows 7 launch ad was aided by Burger King’s Whopper that boasts of 7 patties. To top that, the whopping Whopper costs 777 yen. It’s overkill [...]

People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailers mark up items above the traditional retail price and then offer a hefty discount. If they had simply discounted the normal retail price by a certain percent, the resulting ‘sale price’ would have been the same. Some retailers say that [...]