Dettol on the Verge of Rs 1000 Crore Turnover
Dettol, the 76 year old brand of Reckitt Benckiser has been the epitome of hygiene amongst it customers for many years now. Not surprising enough, it has announced that the brand is on the verge to achieve Rs 1000 crore even before the year ends.
When its competitors [...]

AT & T has come up with a new video commercial “Shedding Style” which features singer Mary J Blige singing her latest single “The One”. AT & T is promoting new range of phones as well as the new single of the singer. This is of course not the first instance of a musical collaboration [...]

This is another of interesting tie-ups for promotion of both Ireland’s famous band U2 and Blackberry mobile phones. Though, this is not a first partnership for U2, since the band was also involved in promoting Apple and iPhone. But U2 has now officially switched from Apple to Blackberry for a reason.
Apparently Research in Motion’s BlackBerry [...]

MasterCard is launching a huge marketing campaign that includes television spots, print, online and mobile campaign. They are gifting their lucky consumers with travel packages and a ‘perfect’ pair of jeans to break in during the travel. It is an intriguing campaign indeed during these difficult times of recession. But nevertheless it reminds one about [...]

Some writers think that traditional publishing is the best way to validate authors. On the other hand, there are some who believe that prestige and reputation, more than resources and machinery, have put traditional publishing houses on the top rung of the publishing business hierarchy. 
What is generally perceived as the alternative to traditional publishing is [...]

The Japanese clothing brand, Uniqlo have arrived ast a new strategy to promote their new heat Tech Inner wear. They decided to take the less traveled path by adopting the notion of a “giant human vending machine” to distribute a few thousand outfits absolutely for free on the 18th of November at Times Square in [...]