Mexico’s Michou y Mou Foundation works for the aid of severely burnt children. It seems there were more than 72,000 cases of seriously burnt children in Mexico last year alone. This shocking reality is depicted graphically in the latest awareness campaign of the foundation.

The images were created graphically and each dot the face is made of is either used or unused matchstick. The agony on the face of the child and message on the matchbox about 72,000 burnt children and an appeal not to leave matches near children is hard hitting. The campaign is done by Young and Rubicam, Mexico. It is one of the simple minimalist awareness campaigns. The black and white graphic image of crying children made with match sticks is excellent.

It is a challenge for advertising agencies to create non-profit awareness campaigns for social organizations. It is very rare that one comes across such a subtle campaign. These awareness campaigns can save millions of children all over the world from severe burns. We all need a reminder that one stick can scar a child for life.

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Amnesty International Finland has put up this campaign poster with a freedom message that truly touches the heart. Sometimes simple black and white sketches do convey a lot more than most of the colourful campaigns with big slogans.

This picture of a young girl (and her hands tied with threads of her livelihood) with ‘Set her free’ slogan does put across the message about the organization and its mission of safeguarding human rights.

Many children and teenagers get sucked into a life of oppression and bonded labour. They often need only a helping hand to pull them out of it all. They have a right to childhood, education and normal life like all other children and teenagers.

Amnesty International has a strong presence in all trouble-zones and poor countries of the world. Their main source of income is from donations. Hence ad campaigns are important to get support for the good work.

The reality is stark and poignant. This picture truly depicts it. Hope they’ll able to bring back smile and colour in young lives.

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