Tag Archives : publicity

Coke is going all out to cash on publicity on the eve of Vancouver Winter Olympics and being one of the official sponsors of the event it is the best time to attract all eyeballs. As a tribute to aboriginal art and one’s roots and legacies Coke is displaying awesome work of art the Coca-Cola Pavilion at the venue of the Olympics and other places in [...]

Susan Boyle has described her fairytale success story as ‘very surreal’ and she seems to be trapped in a surreal world of success, fame and fans. Susan Boyle is currently touring US to promote her debut album, ‘I Dreamed a Dream’ which is expected to sell millions of copies. After her recent performance in New York, Susan Boyle let her emotions [...]

One of the world’s most renowned leaders and South Africa’s first black President Nelson Mandela has decided to withdraw from public engagements and appearances. Rumors and speculations about 91 year old Mandela health were put to rest after the announcement by Nelson Mandela Foundation. The statement said that icon of anti-apartheid movement was [...]

The reality show “Britain’s Got Talent” has given birth to yet another celebrity – Susan Boyle. But the fairy tale story of this ordinary woman from Scotland has already seen an ugly twist when she failed to win the talent show despite her meteoritic rise and overnight fame. Her performance was a hit on YouTube and world over. She had whole [...]

Reality TV show star Jane Goody’s life was like a fairy tale indeed. It was a rag to riches story. It was story of a girl with little education who had dysfunctional parents. It was a tale of a foul mouthed attention seeking reality show star always scorned, mocked and loved by the media. Jane Goody cashed on anti-publicity to become a celebrity and [...]

Honda Scooter’s latest ad campaign “Smarter” projects both scooter and small car and gives brownie points to scooter. But the ad itself could have been smarter. Advertising is another subtle art of persuasion. When such comparisons are made explicitly the subtleness is lost. Definitely small cars are posing a threat to scooters. Small car manufacturers [...]