Tag Archives : purchasing power

The Gender Appeal in Advertising

The Gender Appeal in Advertising

Sex appeal in advertising is really a gender linked appeal. That is why much of the ethical debate revolves around the hue and cry of the female sector and the concerned groups that champion the cause of gender insensitivity and gender inequality. The campaign against sex appeal advertising is really a campaign against the discriminatory and exploitative [...]
Business as Usual: Billionaires Deal-hunting During Recession

Business as Usual: Billionaires Deal-hunting During Recession

While the current recession may be pinching them a bit, some of the world’s billionaires see the proverbial silver lining in the global economic rain clouds. Credit their healthy outlook on money, maybe. They earned their billions, so what can stop them from earning more? – well, only the (real) end of the world, perhaps. Forbes magazine released [...]
Ethics of Consumption

Ethics of Consumption

Ethical responsibilities of consumers pertain to the ethics of consumption. Brinkmann and Peattie (2008) found that “Consumer researchers and ethicists alike seem interested in how freedom of choice is handled, how information is handled, and how choices are made, using more or less rational criteria.” This means that consumer behavior is greatly [...]
When the Rich Don’t Spend

When the Rich Don’t Spend

The world goes haywire, that’s for sure. Money is beneficial in its utilitarian role. It is also meant to be circulated so that an economy can thrive. Problems start when people keep their money, instead of bringing it back into circulation as it should be. But the rich wouldn’t have become so without stashing their money in banks to grow interest [...]