Tag Archives : RBC Capital Markets

Underwhelming Response to BlackBerry Torch by RIM

Underwhelming Response to BlackBerry Torch by RIM

The launch of BlackBerry Torch could not create the kind of buzz that was expected of it. It did not get the kind of opening RIM’s production is expected to generate. It is like the movies. If the box office collections on the first weekend are not above average you know it will peter out soon. Various analysts have suggested that the touch screen [...]
Big Budget Advertising Leading To Increased Droid Sales

Big Budget Advertising Leading To Increased Droid Sales

Ever since the introduction Motorola Droid to the consumers at large, both Verizon and Motorola have spared absolutely no efforts to ensure that the impact of the device powered by Google Android reached to the masses. To make that happen both the companies set you with a $100 million advertising campaign to promote the device on every media outlet [...]