Tag Archives : reverse psychology
‘Don’t Vote’: a non-partisan advertising campaign?
Borders, Perrin, Norrander, an agency based in Portland, USA came out with a voting consciousness campaign for the recently concluded US elections. The campaign was quite apparently a reverse psychology scheme that was ultimately aimed to get people to go out and vote. The campaign was hugely visual, including the campaign website. It wasn’t partisan [...]
Filed in: Advertising, Business
