Tag Archives : sexism

In what could be termed as a classic example of poor taste in advertising, Emami with the help of PerceptGulf FZ, Dubai, UAE has launched a promotional poster that reeks of pathetic creativity. Even the models do not look good! The copy screams Emami Mentho Plus Pain Balm: Magging and shows a man writhing in pain thanks to his wife’s or female [...]

Sometimes called “the last permissible prejudice,” homophobia reifies social ideas of gender, and ultimately reinforces inequality in society. Homophobia is an even worse and extreme case of sexism. If sexism is imprisoned in the strict confines of sex and gender stereotypes, homophobia sees these already warped stereotypes in an acute and even [...]

Discrimination based on gender, especially discrimination against women has led to attitudes, conditions, or behaviors that promote stereotyping. More often, this stereotype is comparatively considered ‘less,’ ’weak,’ and ‘inferior.’ At times, the attitude towards the disadvantaged sex is contempt, disregard, or hatred. Sexism occurs when [...]