Christina Aguilera will be brand ambassador and face of Yum! Brands’ World Hunger Relief Campaign. This is another instance of using popular face to attract attention to a grave issue of World Hunger. Aguilera’s presence is expected to help in raising funds and finding volunteers.
Yum! Brands are owners of famous chain restaurants KFC, Pizza Hut [...]

Global Coalition for Peace’s anti Iraq war campaign too was a winner in Cannes Lion 2009. The public interest campaigns do deserve this kind of recognition and publicity. Most of social campaigns are done on non-profit basis by organizations that believe in the cause and need support for their good work.
The three ads of Global [...]

Here is an innovative and thought provoking campaign of Australian Childhood Foundation. Ongoing campaign on the streets of Melbourne depicts the reality of neglected children and abused childhood. The campaign ‘Stop Child Abuse Now’ is created by JWT agency.
For this campaign child sized mannequins hidden by wall posters were placed in different locations and busy [...]

Guerrilla campaign cannot get better than this. Surfrider Foundation actually packed all trash littered around beaches neatly in packages and left them at markets for shoppers to see the other ‘Catch of the day’. ‘Catch of the day’ campaign is the best way to create awareness about amount of litter and trash that gets left [...]

Social campaigns must shock people to wake them from stupor and force them to think about their action and even inactions. The Lung Association’s ‘Hole’ campaign will surely shock many a smokers and may give them a repelling reason to finally kick the butt for good. 
The above picture of a man with a hole in [...]

Samsung’s Bluemind is an environmental/sustainability project. Their campaign concept being, “the ending line is just the beginning”. What better way to put across this concept than having a race, an ending line and an exciting new start after that.
Most corporate companies are going green. The new technology often brings a baggage of hazardous, non-recyclables parts [...]