Footballer Thierry Henry has really enjoyed taking this power shot for the latest Reebok Campaign. The spot shows FC Barcelona striker wearing powerful Reebok Valde shoes and his power shot sets a car on fire. This typical Hollywood style stunt is full of fire and special effects. This must be one of the most explosive advertisements of Reebok.

The Valde campaign has been designed by M & C Saatchi Sports and Entertainment. In Thierry Henry’s own words the shoot itself was like being on a set of an action film. Well, to show real power of Power Unit boot technology special effects are needed. But showing a boot kicked football exploding a car is going a bit too overboard. The enhanced power of the shot needn’t had to be unrealistic in a realistic ‘Play Responsibly’ campaign.

Nevertheless it is a different kind of ad campaign. The focus is more on the power of the boot rather than the design. Thierry Henry also gave away Reebok Valde shoes to amateur footballers who had won European-wide competition on the sets of the shoot. So Reebok Valde is more about kicking the football rather than exploding cars!!

Via The Inspiration Room Daily

Sony Style stores holiday campaign created with hi-tech 3d max and real fluid software dynamics makes this television spot highly surreal. Chocolates, holidays and Sony products are weaved together excellently in this highly imaginative and artistic commercial.

The ad it seems shows chocolate pouring from the sky in typical urban locales and taking shape of larger than life Sony products like digital SLR, handicam camcorder, PSP and even a laptop!! Creating a sequence of liquid chocolate pouring and finally molding into definite larger than life form and shape and that too gift wrapped, with an urban back drop must have been extremely challenging for the creators of this spot. The ad definitely goes with holiday mood of extravagance which includes buying thoughtful gifts for family and friends along with loads of chocolates and candies. Sony definitely hopes that gift ideas will take a form of one its products from a big interesting range of them!!!

This is probably not the first time Sony has come up with a surreal spot.  There was a similar one showing molten metal taking form of a solid digital camera. They surely are inspired by surrealism which shows in their ads and hi-tech digital products!!!

Via The Inspiration Room Daily