Tag Archives : Starbucks

The wireless Internet phenomenon, that at one time was considered to be an item of luxury, in the last few years have turned into a daily necessity and wifi trend has been quickly adopted by numerous commercial verticals, in an effort to expand their businesses and attract more consumers. As both professional and personal aspects of our lives now being [...]

Last moth, we reported about Starbucks, one of the biggest coffee outlets in the United States had announced its plans to introduce absolutely free wifi service for all its customers across the United States and Canada without any time restraints. Now, it seems Starbucks has come true to its word, as the company has now launched the free wireless Internet [...]

Following the increasing trend of making wireless Internet a more common commodity, one of the biggest coffee shop networks in the United States, Starbucks ahs announced that, from July 1st, 2010, all of the Starbucks outlets across the country will be providing their patrons with free wifi hotspots, absolutely without any charge and that too without [...]

McDonald’s talks with Facebook to explore the use of geolocation as a marketing tool. As in Foursquare, a geolocation tool that is being prepared to allow Facebook users to inform other participants of the social network where he or she is at the time. In Foursquare, the user makes the “check in” when it comes to a place like a cafe [...]

In the year 2006, the world of social networking witnessed the birth of a micro blogging service called, Twitter. This one of a kind service slowly started gather a user base, that used its services to post updates on a regular basis. In the last four years, Twitter has become an indispensable element of our daily lives. Yet, as far as investors were [...]

It appears that Mauritz Escher’s confusing art is quite popular this week, especially in the world of advertising. The image above isn’t an advertisement for Starbucks coffee; rather, it signifies the conundrum the company has placed its customers, and non-customers, into with their latest offering. 15th Ave Coffee & Tea opened in Seattle in [...]

Starbucks should enhance its high-end character. It should concentrate on its biggest strength which is being perceived as a high-end specialty coffee store. This strategy is to keep it loyal costumers loyal. The interiors of its stores should remain as such for the sake of its high-end market that will continue to frequent the cozy, homey, and clean [...]

The underlying marketing problem that Starbucks has lies in its failure to see that its marketing strategies do not necessarily meet its marketing objectives. It wanted to expand but failed to see that it has not necessarily been meeting the market. Market profile was shifting to characteristics that the brand was not originally marketed for. A high-end [...]

Starbucks’ strength rested on four factors: retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized [...]

In its first few years, Starbucks found itself in a competitive environment that was not too stiff. The market was largely composed of small-scale coffee chains that were basically regionally-based and not as widely-distributed across the continent as Starbucks has been. There were also thousands of independent specialty-coffee shops that also served [...]