He may be the most beleaguered entity over the past few days, but he is also the ‘buzziest billion-dollar brand of the week.’ He even surpasses Obama who is buried deep in his healthcare, war, and climate woes (but then again Obama does not model for any commercial product or service for corporate America).
Yes, with [...]

Celebrities and transgressions are not alien to each other. ‘Plenty of celebrities have admitted to extramarital affairs. But the fascination with Tiger Woods’ “transgressions” has been especially intense.’ It is not simply about adultery this time. Tiger’s fall from grace, already an irresistible public drama, is a melodrama of American society itself. The revelation [...]

Tiger Woods need not worry about the fall of his business empire. His commercial sponsors have already come out to say that they will not abandon him despite the sex scandal he is embroiled in right now. His extremely lucrative golf career has earned him ‘a cumulative $1 billion from prize money and off-the-course deals.’ [...]

Tiger Woods’ ‘transgressions’ seem to have no effect on his endorsements. Corporate America seems to have no fear of the image of a serially philandering husband. It ‘has no intention of letting go its fierce embrace of Tiger Woods – no matter how many affairs he had.’
The reason is simple: ‘Woods is not only the [...]

While Tiger Woods used to come across to the public as ‘the best behaved athlete the Western world has ever seen, ‘ his wife is an even more definite and definitive image. Some say Woods has found a perfect match in Elin Nordegren, 29, as his elegant and discreet wife. ‘Since she turned up on [...]

The currently much-talked about Tiger Woods sex scandal ‘translates into big money issues for the greatest product endorser in sports history’ because Woods, with his erstwhile squeaky clean public image, is a ‘money machine.’ This soon-to-be-billionaire athlete earns his big bucks not only from golf tournaments but largely from ‘commercial endorsements and ventures that bring [...]

News have it that Tiger Woods and his wife, Elin Nordegren Woods, have begun ‘intense marriage counseling’ in the wake of global headlines regarding Woods’ string of extramarital affairs. But Nordegren isn’t about to move out of their Florida mansion.
It is said that ‘Woods’ has made a deal to pay his wife to stick around, [...]

The Tiger Woods furor continues to spiral even after the soon-to-be-billionaire athlete admitted his “sins.” Tiger Woods recently said, “Although I am a well-known person and have made my career as a professional athlete … I have been dismayed to realize the full extent of what tabloid scrutiny really means.” Welcome to the world of [...]

Men are generally vulnerable to female admiration. Experts say that men who have it all are vulnerable to aggressive admirers. Some people with public repute such as presidents, religious leaders, politicians, and world-class athletes who are supposed to be the paragon of values and work ethic have fallen prey to sex scandals. For people in [...]

The media group behind the British tabloids News of The World and The Sun would have paid in secret more than 1 million pounds (about $ 3.2 million) to avoid court proceedings in which its journalists were accused of involvement in the wiretapping up to 3 thousand phones of public figures from politics, the sports [...]