Tag Archives : Target Audience

The movie is stuffed with melodrama and cheesy lines, shirtless men with rock-hard abs, pangs of sappy romantic love, dizzying camera work, racial stereotypes, occasional spurts of humor, love lessons for girls, passable soundtrack, doses of sex appeal, some neat fight sequences, comprehensible mythology, and philosophical musings. All in all, these [...]

The odds, however, have not really been in favor of sexually-oriented advertising. The stereotypical dumb blonde, the double entendre, themes of bondage, nudity, simulation of the sexual act, and sex jokes make viewers notice the ad and not the product (Taflinger, n.d.). The viewers’ attention is directed towards the sexual information in the [...]

Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Marketers should never forget the primordial function of [...]

Italian designer, Versace, the haute couture line is now set to widen it clientele lists. The Versace group will soon relaunch the second line Versus, a line covering both the women’s wear and the men’s wear. The designer clothing line has signed a deal with the Italian company Gruppo Facchini, which is also into clothing, hotels and art. The [...]