Tag Archives : target market

Marketing ‘noise’ is any marketing communications strategy that can get the attention of the target market to the product or service being marketed or sold. Ordinarily, there are tried and true strategies to create this attention-getting ‘noise.’ Advertising (tri-media campaign of print, radio, and television ads), promotional activities, PR/public [...]

Much of the problem posed by sex appeal advertising as a marketing communications strategy is that it serves a sector (male) at the expense of another sector (female). Because it is powerful and effective, marketers would do well to give consideration to the disadvantaged and offended sector. Marketers should never forget the primordial function of [...]