Tag Archives : target markets

The purpose of advertising is to convince people that products are useful to them in terms of function, comfort, convenience, status, self-esteem, etc. Advertising is the showcase by which to tell the markets of these benefits that they can have from using the particular products. Advertising becomes successful when people agree with what they see [...]

He does not seesaw between the world’s richest man and the world’s second richest man for nothing. Ignore for one minute the fact that he was wont to already sell what he was beta-testing (didn’t others follow suit, anyway?). Many might disagree but a mark of Bill Gates’ leadership and the tremendous impact it made is in the area of marketing. [...]