Baskin-Robbins is indeed going soft in big way. The biggest brand of hard ice cream did start targeting softy fans sometime back but now they are determined to do it more aggressively. They are rolling out new television campaign and show the world 31 ‘ways to deliver’ soft ice cream.

Baskin-Robbins is known for its 31 varieties of hard ice cream flavors. Now they intend to enter soft ice cream market in a big way and market 31 varieties of soft ice cream too. The ad simply shows a typical soft ice cream white truck and kids blasting, spraying colors on it and tagline says “Don’t be so Vanilla”.  The varieties they offer are not just different flavors and colors; they have magic ones too like the ice cream that will change color when one licks it!

It is a good teasing campaign. There is indeed dearth of varieties of soft ice creams. With this advertising campaign Baskin-Robbins is focusing on the X-factor of their brand which is variety of flavors.

Via Brandweek

Sony Style stores holiday campaign created with hi-tech 3d max and real fluid software dynamics makes this television spot highly surreal. Chocolates, holidays and Sony products are weaved together excellently in this highly imaginative and artistic commercial.

The ad it seems shows chocolate pouring from the sky in typical urban locales and taking shape of larger than life Sony products like digital SLR, handicam camcorder, PSP and even a laptop!! Creating a sequence of liquid chocolate pouring and finally molding into definite larger than life form and shape and that too gift wrapped, with an urban back drop must have been extremely challenging for the creators of this spot. The ad definitely goes with holiday mood of extravagance which includes buying thoughtful gifts for family and friends along with loads of chocolates and candies. Sony definitely hopes that gift ideas will take a form of one its products from a big interesting range of them!!!

This is probably not the first time Sony has come up with a surreal spot.  There was a similar one showing molten metal taking form of a solid digital camera. They surely are inspired by surrealism which shows in their ads and hi-tech digital products!!!

Via The Inspiration Room Daily