Tag Archives : The gift of reading

Literacy Foundation: ‘The Gift of Reading’ Campaign

Literacy Foundation: ‘The Gift of Reading’ Campaign

This is another nice social awareness campaign. ‘The Gift of Reading’ has been an ongoing campaign of Literacy Foundation for last 10 years. On the eve of 10th anniversary they released new ads depicting fairy-tale heroes with a small message “When a child doesn’t read, imagination disappears”. How true! None of us can imagine childhood without [...]