Pepsi wants to be upbeat, wants to sell optimism along with its soft drink and is going all out to induce happiness with its happy slogans, tweaked smiley, new wordplay game and much more in the New Year too. There is nothing wrong in being happy and optimistic. But the mood of ad campaign is [...]

New Year resolution of Coke is to ‘green’ in more than one way. First of all the famous Coke billboard at Times Square is opting for ‘green’ energy. This will be followed the Coke’s new ‘green’ ad campaign which talks about recycling. They are planning to have awareness drives about recycling and controlling carbon emission [...]

It is no surprise that one of the biggest and probably the most prized billboard spot in the world is going now to a company that is willing to go green with its power supply to light up the ad space and of course is willing to pay around $200,000 each month for the prized [...]

The Japanese clothing brand, Uniqlo have arrived ast a new strategy to promote their new heat Tech Inner wear. They decided to take the less traveled path by adopting the notion of a “giant human vending machine” to distribute a few thousand outfits absolutely for free on the 18th of November at Times Square in [...]