Tag Archives : Tropicana

Well to sell fruit juices it is enough to promote good healthy eating habits. And that’s what Tropicana is banking on in its new campaign on the eve of National Fruit and Vegetable Month being held in June. The main call of the campaign is “Get your fruit on!” – meaning add Tropicana juice to the daily healthy intake. The online campaign includes [...]

As you may have known by now, your orange juice traveled a long way before it got into your tall glass. The long attendant process translates to stages of carbon emission. For starters, the orange fruit was grown with the use of greenhouse gases-emitting nitrogen fertilizers. Does not sound too appetizing, does it? The processing of fruit into juice [...]