Tag Archives : TRPs

Oprah Winfrey one of the media icons who took her popular talkshow to dizzy heights of success in last more than 20 years has decided to end her show in 2011 and move on to create her own television channel. She has grown along with the medium in past two decades and her decision should not come as a surprise as she is not dumping the television media [...]

According to a survey conducted by Pew Research Center for the People and the Press in America every two in three Americans have said media gave too much coverage to Michael Jackson’s death. Nearly 64 percent feel it was overplayed, 29 percent think the news was covered appropriately and 3 percent felt there was not enough coverage. Well, one can [...]

CNBC has come up with couple of advertisements for their upcoming TV shows. With so many channels vying for the eyeballs it isn’t surprising that TV shows need print, bill boards, online and other campaigns to increase the TRPs of their shows. CNBC’s two ads for the two serious shows are created by Woods Witt Dealy & Sons. One of the shows which [...]