Posts Tagged ‘TRPs’

Oprah Winfrey to End Her Talkshow and Launch her ‘OWN’ Channel

Friday, November 20, 2009 3:36 By Madhuri Katti

Oprah Winfrey one of the media icons who took her popular talkshow to dizzy heights of success in last more than 20 years has decided to end her show in 2011 and move on to create her own television channel. She has grown along with the medium in past two decades and her decision should [...]

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Media Coverage of Jackson Story: Just How Much is too much?

Friday, July 10, 2009 20:51 By Madhuri Katti

According to a survey conducted by Pew Research Center for the People and the Press in America every two in three Americans have said media gave too much coverage to Michael Jackson’s death. Nearly 64 percent feel it was overplayed, 29 percent think the news was covered appropriately and 3 percent felt there was not [...]

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CNBC TV Show Campaigns

Friday, March 20, 2009 15:02 By Madhuri Katti

CNBC has come up with couple of advertisements for their upcoming TV shows. With so many channels vying for the eyeballs it isn’t surprising that TV shows need print, bill boards, online and other campaigns to increase the TRPs of their shows.
CNBC’s two ads for the two serious shows are created by Woods Witt Dealy [...]

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