Tag Archives : truth in advertising

Truth in advertising is actually a legislated issue. It is criminal to lie to consumers via erroneous messages and claims. Consumers are protected by various consumer protection laws. This is the legal and legitimate aspect of the abovementioned case. Truth in advertising is also an ethical and moral issue. Producers, manufacturers, and marketers have [...]

Professional and respectable marketers follow an oftentimes unspoken vow to “tell the truth in all situations and at all times.” This is a tremendous challenge for all product producers, service providers, and their corresponding marketing arms. This, however, only becomes a problem if the product or service, to begin with, is a lemon or defective. [...]