Tag Archives : TV advertising
Soap Opera to Sell Unilever Soaps in China?
Unilever has tied up with producers of Chinese version of ‘Ugly Betty’ to market their beauty products. ‘Ugly Betty’ – the tale of blossoming of ‘ugly duckling’ girlie into ‘beautiful swan’ lady has a universal appeal for all women who long for such magical makeovers. But will it be a good idea to sell Dove or any [...]
Filed in: Advertising, Business
