Posted by GSerrano on April 7, 2009 ·
Both the Mattel and Tylenol product safety issues were handled with strategic crisis management. Mattel and Johnson & Johnson went through three simultaneous crucial phases of recalling products from store shelves and destroying them, stemming the technological failure that occurred, and cleaning up the company image through various communication [...]
Posted by GSerrano on February 6, 2009 ·
In 1982, 7 people in Chicago died after taking the medicine Tylenol that had been contaminated with cyanide. The police discovered that the packaging of the medicines were tampered with, allowing the perpetrator to contaminate the pills with the lethal chemical. Now, the FBI has reopened the case, investigating on new clues. The agents searched the [...]