Tag Archives : Unilever

Publications & Advertisers Gear Up For The Apple iPad Launch

Publications & Advertisers Gear Up For The Apple iPad Launch

The upcoming launch of the highly anticipated tablet device for Apple Inc., the iPad, has not only got the users buzzing with excitement, but even the digital advertisers are now flocking to publishers, so as to get their own advertisement spots in the digitized editions of magazines, designed and developed specifically for the Apple iPad. As per reports, [...]
No Foreign Business Boom in China

No Foreign Business Boom in China

Foreign business investors are finding it still difficult to ever do business in China, in spite of the hope that it is China that will pull the world out of the recession. Foreign business isn’t exactly booming in China. “China accounts for less than 2% of the global sales of drugs giants such as Pfizer, AstraZeneca and Bayer.’ On the other [...]
Soap Opera to Sell Unilever Soaps in China?

Soap Opera to Sell Unilever Soaps in China?

Unilever has tied up with producers of Chinese version of ‘Ugly Betty’ to market their beauty products. ‘Ugly Betty’ – the tale of blossoming of ‘ugly duckling’ girlie into ‘beautiful swan’ lady has a universal appeal for all women who long for such magical makeovers. But will it be a good idea to sell Dove or any [...]