Posted by Mariza on April 2, 2009 ·
Coke’s latest campaign is targeting US Hispanics in their ad campaign to be aired on TV, radio, mobile, digital, out-of-home and in print. Everywhere Coke will tell them to ‘Unleash your dreams’ toeing the original theme of the company which is ‘Open Happiness’.
The campaign is designed by Ogilvy & Mather. It has tried to feel the pulse [...]