AOL is reinventing itself and asserting its individuality in every possible way. First came the news of AOL becoming independent internet entity and the makeover began with redesigning of logo. Now the next revelation is that AOL will go lowercase and become ‘aol.’, pronounced as ‘aol dot’, so it won’t be an acronym anymore but [...]

Yahoo! is launching new campaign entitled “All About Y!ou” in US tomorrow and UK, India on 5th October and will eventually spread the message of new advanced Yahoo! throughout the world. Yahoo! is upbeat about this campaign which has been designed by the best name in advertising world – Ogilvy and Mather worldwide. It will [...]

This is almost unbelievable! Google, the new media giant has opted for oldest traditional outdoor campaign, the giant billboards, for its latest campaign themed “Go Google”. Apparently through this campaign Google wants to projects its Enterprise suite of software as money saving option compared to Microsoft Office suite.
Google has used traditional campaign in the past [...]