Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the [...]

One of the ways of creating good buzz is by doing something different or coming up with some offbeat concept for advertising campaign. Emirates Holidays has managed to do both in their new campaign which comes with a tag tine – Change Your View.  They actually changed the views from the windows of Dubai’s busy [...]

Social media is becoming an amazing tool for creating awareness and spreading messages. Nothing can be more viral than the Tweets one can spread across the globe through one’s mobile, networking site. Not only Twitter even Facebook and other social networking sites with its great number of applications can help spread the word.
Look at this [...]

No Clowns, no happy meals option, no hunger slogans, no long menu combinations – Mc Donalds Japan has removed everything from their menu including their very own brand name! This is the best example of no-brand and viral marketing. Let the name of the product spread silently like a computer virus across homes. No need ride [...]