Recession seems to be looming large on everyone’s mind. Even a brand like Volkswagen has decided to talk about value for money. Instead of emphasizing on luxury, comfort, design and speed their latest Banknote campaign talks straight about money and savings. They have actually used banknotes of different denominations and stamped them with different distances [...]

Recently, in a bid to take a shot at the concept of viral marketing, one of the leading automotive firms, Volkswagen decided to conduct a viral video campaign, as part of its advertisement package. The theory behind this highly creative project was to test whether people would be willing to participate in activities for the [...]

Creative advertising is no doubt inspired by art and very often we see creative teams paying tribute to rare art through the copies they create for different brands.  For instance advertising agency DDB New Zealand has used sketches of renowned graphic artist Mauritz Escher for the latest Volkswagen VW4Motion ad campaign.

A car doesn’t really fit [...]

Concept Cars can have really crazy design and most of them vary in a spectrum whose one end is unrealistic future models that need no roads to move around and the other end is old ripped off car remakes that still seem to be stuck in the late 70’s. Designing a concept car is by [...]